2018 Entertainment Marketing Awards


The annual BEFEST Awards, presented by Mumbrella since 2012, has expanded substantially to become the Mumbrella Entertainment Marketing Awards. It’s the only awards program that recognises the best branded entertainment work being created across Australia and New Zealand and now also awards the best in entertainment marketing as well.

This year, awards for branded entertainment will be part of the BEFEST group to make a clear distinction between awards focusing on branded entertainment and those that focus on entertainment marketing.

For the purpose of the awards, we define branded entertainment as original content created or funded by a brand, or where a brand integrates marketing messages into content, with the primary intention of delivering an engaging experience to consumers.

Entertainment marketing is marketing done by an entertainment brand or their associated agencies to promote their content or brand. Entertainment brands include but are not limited to TV, radio, print, digital, cinema, video games and interactive media, performance and high art, festivals and live performances.

Entry into the Awards is straightforward, and online for all categories. Please be sure to understand the entry mechanism before starting work, so you do not put unnecessary effort into production of your entry. You can continue to login and save changes to your online entry/s up until you make your payment. However, to avoid losing work due to potential technical issues, you may want to prepare your entry as a text document and paste it into the entry portal once completed. 

The judging period for these awards covers the 12-month period to Friday, August 31, 2018. Work entered and case studies cited must have been launched within that time period. You will be notified by email if you are successfully shortlisted for an award/s by Tuesday, October 9, 2018.
Entry is online for all categories unless otherwise stated, via the awards website. Please do not enter physical copies unless the category specifies that you must. 

Late entries are now being be accepted until midnight on Friday, September 7, 2018 and will incur an additional $100 fee for each entry.  

$399 AUD + GST (per late entry) 


The Awards Ceremony will be held on November 22, 2018 (Date and venue to be announced shortly).            
It's a condition of entry that all finalists have a representative present on the night to collect the award, should they be a lucky winner. 

Liz Baldwin, E: liz@mumbrella.com.au T: (02) 8296 0220

Good luck with your entry/entries!

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